Beats by Dre

The main goal of the Be Heard campaign was to use the chest beat, a popular athletic celebration. The campaign aimed to reach sports fans directly through their text and chat conversations, rather than just in sports stadiums or through media buys. Beats by Dre did this by providing their audience with tailored assets like GIFs and videos featuring our Beats ambassadors/athletes in the Be Heard visual style. This allowed the brand to connect their brand story to the most exciting moments in sports and give fans a way to make themselves heard.

The Be Heard campaign was a promotional effort for the latest Beats wireless headphones, including the Studio Wireless, Powerbeats3 Wireless, and Solo3 Wireless. The campaign featured "Seven Nation Army" by The White Stripes, which focused on athletes getting into the right mindset before a game or performance. We were given the task of heading production for the social assets and short films produced in Houston, TX with James Harden.

The campaign was highly successful, gaining over 233 million views and 625 million impressions. Within the first 24hrs, Dak Prescott’s first playoff game GIF earned 25 million views within 24hrs.