"ADVICE TO MY FUTURE SELF"
We were tasked with creating a unique and inspiring campaign for Essentia Water featuring Patrick Mahomes. "Advice To My Future Self," aimed to highlight the importance of physical fitness, mental resilience, and the role of Essentia Water in helping people achieve their personal goals. Our objective was to showcase Patrick Mahomes as an inspiring figure, motivating viewers to pursue their dreams while emphasizing the benefits of staying hydrated with Essentia Water.
Produce a visually stunning and emotionally engaging narrative that truly embodied the concept. We focused on effectively blending the dynamic workout visuals in a futuristic fitness gym that embraced the “future self” concept. We also captured a library of product and lifestyle stills to be used across social, print and web.
For the workout sequences, we collaborated with Patrick's training team to capture him performing various high-intensity exercises, emphasizing his agility, strength, and endurance. We juxtaposed these visuals with scenes of Patrick hydrating with Essentia Water, highlighting the product's role in supporting peak performance.
The final film was distributed through Essentia Water social channels and generated over 25k shares within the first 24hrs.