Create a powerful and emotionally resonant visual asset library that showcases Philips' connected health solutions throughout various stages of military medical care, from the battlefield to in-home recovery.
Follow the modern critical combat care journey through five key stages: Point of Injury, Field Hospital, Medical Hub, Military Medical Center, and In-home Recovery. Our team focused on creating an emotionally impactful narrative that highlights the importance of Philips' connected health solutions in each stage. We worked closely with the client to understand their goals, and strategically planned to capture visual assets that showcased their innovative products and services in various military medical care scenarios.
The final campaign assets conveyed the transformational role Philips plays in military healthcare by emphasizing the connected health solutions and their impact on soldiers' medical care journeys. This campaign strengthened Philips' relationship with the U.S. Military and the VA, and demonstrated their commitment to empowering soldiers and medical care teams with state-of-the-art healthcare technologies.
Philips North America
Marc Dionne, Sam Wharton